They have a nice fruity flavor with out being overly sweet like the competition cereal *cough*Frootloops*cough*. They are also smaller which gives them a much nicer texture. My LDS readers will be happy to know that they pass the sacrament snack test. Less sugar means that the nursery leader will be happy to see you since your kids will not be all hopped up on sugar.
Parents may love them for the reason above but kids love them for the taste. When Evan saw me pull the box out of the package he instantly wanted me to open them so he could have a snack. I gave in (I had already been planning on giving them a snack any way) and gave the boys some of their beloved "cheeieerios". Harry decided that they went especially well with dirt since he dumped the bowl on the patio floor for easier consumption.
Adding in: If you like contests check this one out. You could win $500 and/or a case (10 boxes) of Fruity Cheerios.
But Harold the Destroyer thwarted me yet again.
Mmmmm.... dirt and cheerios
Evan made a slight attempt to put them back in the bowl but kept dumping them back out again, so his progress was nonexistent.