Wednesday, March 12, 2008
Advertising and marketing is a funny business. Your entire job is to make someone want to buy or do something even if they had no idea about that thing five seconds ago. My kids are pretty sheltered from commercials. They see the few that are at the start of Sesame Street and at the beginning of the occasional DVD that they get to watch, but for the most part their lives are commercial free... or so I thought.
Last October when we were at my parent's house we viewed the movie Cars. We thought it would be a movie that Evan and Harry would love, after all it had cars, cars and more cars in it. They would not sit through the movie and chose to leave the room and play with their toys. Time passes and now it is Christmas time. I bought them a large pack of Little Golden Books at Costco. I had no real control about the books that were in it, but after a quick glance there seemed nothing too objectionable. It had two newer character books (which I was not thrilled with, but not annoyed enough to pass up on the chance to get a great deal on the books) and a bunch of the character license free classics.
(Begin Tangent) Ok some of those classic stories were actually downright disturbing when I sat down and read them with the boys. Tootle in particular was almost sad if you thought about it too much. The poor little train just wanted to play in the meadow but was forced back on the tracks to the prearranged life of servitude (one could even say slavery) that had been set forth for him at birth. Why couldn't the sentient train have a chance to have a little fun off of the tracks? He was not harming anyone. (End Tangent)
One of the character books featured Tow Mater from the movie Cars. For some reason only known to Evan this became one of his favorites. He would beg to have me read it over and over again. He would constantly repeat phrases from the book. Now when he is out and about and sees anything related to the movie he goes nuts. I bought him a t-shirt with Mater and McQueen on it and he went nuts. I bet if he were to see the movie now he would be glued to the screen.
It just amazes me how Evan's attitude has changed and how omnipresent advertisements really are. I am going to have a big job ahead of me when they start understanding the concept of money and how to spend it. Maybe by then I will have found a nice cozy island in the middle of nowhere.